The innovative personalised prospectus jointly developed by the Digital Media Team and Print Services, of the University of East London’s Corporate Marketing; and on-demand digital print experts Knowledge Point has scooped two major national industry awards in as many weeks.
At a gala event on the 11th of November it received a medal at the prestigious UK IT Industry Awards 2010, in the Project Excellence Awards category for ‘Revolutionising Variable Data Print in the Education Sector’.
A week later on the 17th of November UEL’s personal prospectus building toolkit then took the Digital Printer Awards 2010 for its outstanding use of digital printing technology. UEL’s ‘build your own prospectus’ system creates and sends a personalised printed prospectus to potential students based on their choices. As the personal prospectus is self-selected by the user it is naturally more relevant, making it a far more effective marketing tool.
The system also provides a profile for further communication and future evidence-based marketing, whilst also being greener and more cost effective. Jonathan Stephenson, Head of Digital Media at UEL, said: “These awards confirm our leading position in the development of user-focused marketing solutions based on an understanding of the expectations and objectives of the online prospect, linked to an on-demand digital print output.”
“The outcome is exactly what the potential customer wants. It is their own prospectus in every sense and we are finding that their further actions towards applying to study with us are much higher as a result than are obtained from more traditional approaches.” He added: “It has been an interesting project to direct and is a triumph for the talented teams involved both at the University of East London and at KnowledgePoint.
There are many more ways in which this technology could support our future strategies and it is good to know that UEL is ahead of the field.” Steve Marlow, Head of Print Services at UEL said: "To be nationally recognised by different industry sectors at the same time is a remarkable achievement. These awards prove that the efforts we are making to develop technology and use it in new and exciting ways to improve user experience are working." Digital Printing London
No comments:
Post a Comment